Your buyers now research in two places: Google, and AI assistants like ChatGPT, Perplexity and Gemini. We make your business easy to find in the first and easy to cite in the second.
Generative Engine Optimization (GEO) is the work of making a business clear, credible and quotable for AI assistants, so that when a buyer asks ChatGPT, Perplexity or Gemini for a recommendation in your category, your company is named and described correctly.
SEO is the foundation: helping Google find, understand and rank your pages. We treat them as one system.
Why SEO alone is no longer enough.
For years the goal was simple: rank on page one. Now a growing share of buyers ask an AI assistant instead, and get one short answer with a few names in it. AI tools build those answers from sources they trust: well-structured websites, directories, reviews, publications and consistent facts across the web.
A business can rank well on Google and still be invisible in AI answers, or be described wrongly. GEO closes that gap. It doesn’t replace SEO; it builds on it.
What we do.
Everything the engagement covers.
- Technical SEO audit and remediation
- Content and keyword strategy
- On-page and structural optimisation
- Schema markup and structured data
- GEO-specific content architecture
- Authority-building and citation strategy
- Monthly rank and citation reporting
What to expect, honestly.
SEO compounds; it isn’t instant. Technical fixes and structured data are usually picked up within weeks. Rankings for competitive searches typically take several months, and authority keeps building after that.
We’ll tell you at the start which searches are realistic in the first 90 days and which are long-term goals, and we report against both.
This is for you if…
If one or more of these sounds familiar, it is worth a conversation.
You depend on paid ads and want organic traffic to compound
Prospects are starting to find you through AI chats and you want more of it
You want the long-term channel every serious business needs
Common questions.
What is the difference between SEO and GEO?
SEO helps your pages rank in search results. GEO helps AI assistants understand, trust and mention your business in their answers. GEO depends on good SEO, so we do both together.
Can you guarantee a #1 ranking or a mention in ChatGPT?
No, and nobody honestly can. Google and AI companies control their own results. What we can do is remove everything that holds you back, build the signals they reward, and report transparently on progress.
How long until we see results?
Technical improvements show within weeks. Meaningful ranking and visibility gains usually take 3 to 6 months, depending on your starting point and competition.
Do you work in English and French?
Yes. We build and optimise content in English and French.
