How we work

How we work.

Every Solando engagement follows the same path: understand what’s really holding growth back, build the foundation, then run it and improve it every month. You don’t need to know where you fit. We work that out together on the first call.

Step 1. The Audit.

2–3 weeks · Where every engagement starts

A written diagnosis of where your digital infrastructure is leaking revenue. Fixed scope. Yours to act on, with or without us.

The Audit · What we review

Five areas, one diagnosis.

01

Positioning & messaging. Is your offer clear, different and believable to your best buyers?

02

Website & conversion. Does every key page have a job and a next step?

03

Search & AI visibility. How you appear in Google, in Bing, and in answers from ChatGPT, Perplexity and Gemini.

04

Channels. Paid media, social and email: what’s working and what’s wasting budget.

05

Tracking. Can you actually see which channels bring revenue?

The Audit · What you receive

What you get at the end.

Step 2. The Build.

8–12 weeks · When the diagnosis is clear

The core project. Brand, website, SEO, conversion path, content engine and measurement, built as one operating system by one team.

The Audit tells us which of these your business actually needs and in what order, so you don’t pay for what you don’t need.

Step 3. The System.

6-month minimum · When the foundation is in place

The ongoing layer. Paid media, organic search, creative and measurement, run against a defined revenue number every month.

Every month we review what moved, what didn’t, and what to do next.

Not sure where you are? You don't need to be.

Where to start

Most clients start with the Audit. On a free 30-minute strategy call we look at your situation and tell you honestly where to start.

Examples from our work

The path, in practice.

01

UNETEL. The diagnosis showed a positioning problem behind what looked like a design problem; the brand system, website and social strategy were then rebuilt on that foundation. View the case study →

02

African Digital Week. Full communication ownership across three editions (2021, 2022, 2024). View the case study →

03

Tanit Saint-Fons. Social media built from zero and run continuously for four years (2022–2026). View the case study →

FAQ

Common questions.

No. The Audit is yours to act on with or without us. After it, you decide whether to continue.

Yes. Every engagement starts with our own diagnosis, because the Build is planned on it. If you already have research or an earlier audit, share it with us and we’ll use it as input to our Audit.

Yes. Strategy, brand, web and performance are delivered by the same team, coordinated against one plan.

It’s free and takes 30 minutes. We look at your situation and tell you honestly what we’d do. It’s not a pitch.

Next step

Every engagement starts by naming the actual problem.

Book a free 30-minute strategy call.